HYPR CEO George Avetisov authored a column for Martech Advisor on the imminent coming into force of the European Union General Data Protection Regulation (GDPR) . In his column, George counsels US companies doing business in the EU on the power that decentralized authentication has to aid compliance with tough regulations.
HYPR’s solution is built with privacy in mind, something that has the potential to satisfy regulators, and is sure to pique the interest of service providers that want to retain their presence across the pond. Other themes George touches on are revocability and what sensitive information is or is not transmitted over the Internet using FIDO Alliance or similar standards. To read George’s take on GDPR, access the full article.